BoConcept – Distribution development

The Danish furniture design icon BoConcept has commissioned derks bmc to develop its international distribution in the US, European and Asian markets. derks bmc’s roots in the world of design and architecture, understanding of branding and retail, and international network are valuable assets for this task. BoConcept, which is backed by PE Fund 3L, wants to continue growing and is relying on derks bmc’s support. With the tagline “Live extraordinaer” and supermodel Helena Christensen as their brand ambassador, the brand is looking to increase its international presence.