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Here you can find all the news on the latest topics from and about derks brand management consultants, sorted chronologically. If you are unable to find what you are looking for or if you have questions about us, our company or specific projects, we look forward to personally assisting you.


In first place: derks brand management is honored by WirtschaftsWoche as the best management consultancy in the category “medium-sized companies – marketing”

As part of the “Best of Consulting” and “Best of Consulting Mittelstand” WirtschaftsWoche honors Germany’s best management consultancies. The award in the category “medium-sized companies – marketing” goes to derks brand management consultants in Munich in 2021. With their comprehensive strategy consulting for the fume hood specialist BORA Lüftungstechnik GmbH from Raubling in Bavaria, the brand specialists took first place. In addition to the impressive, provable success, the laudatory speech emphasized that it is extremely rare for a consulting collaboration to receive an award that extends over such a long period of time. The award ceremony took place on November 23 in Düsseldorf.


Brand foundation and distribution development for Occhio

Occhio is developing rapidly since years and has become the market leader in the premium segment of the lighting market. For further distribution development in Europe and worldwide, derks bmc has redeveloped the “Brand Foundation” and is now, together with the company, entering new markets and partners.


Brand and distribution development for Schüller Möbelwerk

For Schüller Möbelwerk and its quality brand Schüller, derks bmc develops the positioning and the brand foundation. Furthermore, derks bmc supports the internationally successful company in its future distribution development.


Distribution and brand development for Dallmeier

Dallmeier is innovation leader in professional video security and international leading in sports facilities, casinos as well as public buildings and squares. derks bmc repositions the company and restructures the sales department for a more effective market development and more customer centricity.


Corporate strategy for Gronbach

For the Gronbach Group, one of the leading OEM manufacturers in the household appliance industry, derks bmc has developed a new strategic orientation. The four production sites in Germany, Austria, Italy and Slovakia, which were previously run as individual companies under their own names, now operate jointly under the Gronbach brand. In this way, group synergies are unlocked, and a common international orientation is pursued.


Study with Phoenix Design and the Lucerne University of Applied Sciences and Art

We have teamed up with the renown design studio PHOENIX and the Lucerne University of Applied Sciences and Art to conduct a study of the interaction between design, brand and management as well as their relevance for business success. The study was published in the end of 2021.


derks brand management consultants once again receives the German Brand Award from the German Design Council

The prestigious German Design Council and German Brand Institute have once again presented derks brand management consultants with the German Brand Award. The brand and business consultancy firm was recognised for its successful brand management in the ‘Excellent Brands – Corporate Services’ category at the 2021 edition of the awards. The competition celebrates the most innovative brands and the best strategies for brand consistency and long-term brand communication.

derks bmc: German Brand Award for successful brand management


How to build a brand from scratch – new book about brand management

“How to build a brand from scatch” is our latest publication. It exemplifies our work for our client BORA over the last 8.5 years.

Here you can find a reading sample.


Virtual exhibition appearance of Schüller Möbelwerk KG

Digitally but personal

In order to not only communicate the innovations of Schüller Möbelwerk KG, one of the leading European kitchen furniture manufacturers, in times of physical distance, but also to make it possible for its retail partners to experience them in an impressive way, creativity and efficiency were necessary.

The result: The Schüller Innovations Tour 2020.

(more…)


Vibrant network evening in the brand building

Network evening in the brand building of derks bmc

Network evening in the brand building of derks bmc

Atmospheric swing, flying food from Broeding, lively conversation culture: business partners, customers and friends met in our Munich office building beyond the everyday business life and networked well till late into the night in the best mood. Dialogue, inspiration and conviviality has been the motto to which entrepreneurs and designers, managing directors and editors-in-chief, publishers and photographers vividly exchanged ideas. Here are the impressions of a cheery event, which combined cross-sectoral discussions and enjoyment at its best.

Further images: derks bmc network evening


derks brand management consultants awarded the German Brand Award

Company founder Hansgeorg Derks and Klaudia Meinert take home the German Brand Award from Berlin for their outstanding brand consultancy services

Company founder Hansgeorg Derks and Klaudia Meinert take home the German Brand Award from Berlin for their outstanding brand consultancy services

As the only corporate and brand consultancy firm, derks brand management consultants has been awarded the German Brand Award 2019 in the category “Corporat Services” for successful brand management by the renowned German Design Council. This is the second year in a row that derks bmc has received one of the most important awards.

derks bmc: German Brand Award for successful brand management


derks brand management consultants awarded “Best Consultant for the Mid-sized Companies”

Hansgeorg Derks, Klaudia Meinert and former Federal President Christian Wulff at the award ceremony

Hansgeorg Derks, Klaudia Meinert and former Federal President Christian Wulff at the award ceremony

derks brand management consultants from Munich ranks as one of the best consultant firms for mid-sized companies in Germany. At the 5th Summit of Mid-sized Companies in Germany, former Federal President Christian Wulff presented the company with their prize at the award ceremony held on 29 July 2018 in Ludwigsburg. For the first time, derks bmc rose to the challenge and participated in the complex, scientifically based customer survey which aimed at comparing consultant firms.

derks bmc: “Best Consultant for the Mid-sized Companies”

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