derks bmc receives the German Brand Award for excellence in brand work

Outstanding brand strategy development, brand foundation, and brand transformation process for the Swiss company Arbonia Management AG: for these achievements and their results, we are being honoured by the renowned German Design Council as part of the German Brand Convention in Berlin.

Development, conceptualization and support for the implementation of Arbonia AG’s brand strategy to realign the brand: from a House of Brands to One Brand for all. The multi-dimensional transformation process, the repositioning in line with newly defined brand values, and the debut of the new Arbonia brand at the innovative industry congress event “Arbonia Next25” were managed by derks bmc.
The event took place for the first time in Erfurt in 2025. Owing to its enormous success, the event will continue in 2027 and will again be conceived and supported by derks bmc.

We are delighted to have once again been recognized by the German Design Council in the “Excellence in Brand Strategy and Creation” category for our innovative brand work and to be highlighted as a driving force for sustainable brand growth.

Here the specific assignment:

Brand strategy development, brand foundation and brand transformation process

• strategic consulting on the realignment of the Arbonia Group from a House of Brands to One Brand for all
• development of the new Arbonia brand: purpose, vision, mission, identity and positioning
• conceptualization and support for the implementation of an innovative in-house industry congress event as the debut event for the new Arbonia
• development and support for the implementation of the multi-dimensional brand transformation process within the Arbonia Group, comprising 15 individual brands