distribution
We believe that distribution and the sales organization are crucial factors for the experience and availability of a brand and thus for its success. For us, brand management includes developing, controlling, and training sales strategies and concepts and implementing them in functional sales. To present and represent the brand at the point of sales in a way that leads to countable success. We believe that distribution is a key component in the process of branding because success directly depends on the availability and desire of the brand experience for the customer. We are partner of international companies when it comes to introducing new products, business units, or entering and establishing new markets outside of Europe.
Our sales emphasis is in the brand building process:
- market enetration
- distribution development
- business unit expansion
- business unit development
- new business units
- sales excellence
- internationalization
- implementation and coaching marketing organisation
- price and condition-models