Hansgeorg at the ICFF in the USA – How to build a brand from scratch

As part of the ICFF and New York Design Week, Hansgeorg Derks spoke to designers, architects, kitchen retailers and project developers on May 19th at the A&D Building, 58th Street, about the market launch of BORA products in cooperation with Whirlpool and its JennAir brand in the USA. The BORA story also inspires the United States.