Team

Klaudia Meinert
strategy, marketing and public relations

Klaudia Meinert has been consultant at derks brand management consultants since 2013. After graduating with a master’s degree in communication sciences from Ludwig-Maximilians-Universität München, she initially worked as study manager at the Bavarian Academy of Advertising and Marketing (BAW). She then worked as independent consultant and author for various magazines, publishing houses, and industrial companies in the premium segment and as lecturer for marketing at LMU München, the Bavarian Academy of Advertising and various publishing houses. She also holds BAW-diplomas in direct marketing and media marketing and won an award at the Vienna University of Economics and Business. She is specialised in the fields of strategy, marketing, and public relations.

Moritz Thalmayr
brand management and corporate strategy

Moritz Thalmayr supports the team as a consultant in the areas of product development, brand management and corporate strategy. During his studies of Communication Science (B.A.) and Psychology (focus on Business and Engineering Psychology, B.Sc.) at the Ludwig-Maximilians-University in Munich and Human Factors Engineering (M.Sc.) at the Technical University Munich, he worked for derks brand management consultants as a student trainee. Besides, he is active as a percussionist in various groups.

Max Kaltner
corporate strategy, distribution development and brand management

Max Kaltner supports derks bmc as a consultant in the areas of corporate strategy, distribution development and brand management. After completing his studies at the University of Applied Sciences Kufstein in Business Management (focus on business management & start-up, B.A) as well as in Marketing & Sales (focus on digital marketing & eCommerce, M.A), he gained extensive experience at the companies Miele and BORA in the areas of digital transformation, project management, marketing and business development.

Julia Zeidler
brand management, marketing and corporate strategy

Julia Zeidler joins derks bmc as a consultant in the areas of brand management, marketing and corporate strategy. During her bachelor’s degree in “International Tourism Management” at the University of Applied Sciences Westküste in Heide, she was able to gather many different perspectives in order to specialize through her master’s degree in business administration at the Catholic University Eichstätt-Ingolstadt with focus on “market-oriented management”. She gained additional brand experience at BIESALSKY & COMPANY. She enriches derks bmc with her enthusiasm for the combination of brand work around impressive products in close exchange with the people behind them.

Alexandra Geller
marketing, public relations and administration

Alexandra Geller supports the management in the areas of marketing and PR at project level and is the contact person for organizational issues. After working in marketing and sales at VAUDE Sport for several years, she completed her studies in “communications management” at the Bavarian Academy for Advertising and Marketing (BAW) in Munich. She has many years of professional experience in marketing, PR and as a project manager in the areas of real estate, energy efficiency, e-mobility, technology and luxury lifestyle.

Diksha Fartiyal
Corporate strategy, distribution development and brand management

Diksha Fartiyal joins derks bmc as a Junior Consultant with a broad range of expertise in strategy, brand management and marketing. She holds a Bachelor in Management from India and a Master in Management (MiM) from WHU Otto Beisheim School of Management in Germany. In her academic career, Diksha has already gained valuable practical experience in various industries. She has worked for dynamic start-ups such as Lidrotec as well as global companies such as Henkel and Mercedes-Benz, developing a deep understanding of different market structures and needs.

Goncalo Miranda

Marketing, brand management, and corporate strategy

Goncalo Miranda supports the team as a Project Assistant in marketing, brand management, and corporate strategy. He holds a Bachelor’s degree in International Management (B.A.) from the University of Applied Sciences and Arts Northwestern Switzerland, with a focus on marketing. During his studies, he gained valuable experience in communication, digital marketing, and event management.

Maxima Esterl

Public relations, corporate strategy and brand management

Maxima Esterl supports the team as a working student in the areas of public relations, corporate strategy and brand management. She is currently completing her bachelor’s degree in communication and economics (B.A.) at the Ludwig-Maximilians-Universität in Munich. Moreover, she was also able to gain initial experience in the areas of SEO & Content Management and People & Culture at Martin et Karczinski before her interest in brand work led her to derks bmc.

Boris von Schwichow (external)
Corporate and brand strategy, marketing management and distribution development, organizational and change processes

Boris von Schwichow supports as an external senior consultant in selected projects and special tasks in the areas of corporate strategy and brand management. After completing his studies in communication science, economics as well as market and advertising psychology (M.A.) at the Ludwig-Maximilians-Universität in Munich, von Schwichow was responsible for various management positions in marketing and sales at Bang & Olufsen for more than 15 years. He is a proven expert in marketing in the premium and luxury segment and also shares his experience as a moderator in the Co-Create network.