Boris von Schwichow
brand management, positioning and business strategy
Boris von Schwichow supports as Senior Consultant the following business areas at derks brand management consultants: brand management, positioning and business strategy. After studying communication science, social science and market and advertising psychology (M.A.) at Ludwig-Maximilians-Universität in Munich, he took responsibility for different leading positions at Marketing & Sales at Bang & Olufsen for over one decade: Distribution Development Manager, Marketing Director, Head of Global Retail Marketing; furthermore he is acknowledged expert for companies at luxury goods sector. He also imparts his experiences as moderator at the network Co-Create.
strategy, marketing and public relations
Klaudia Meinert has been consultant at derks brand management consultants since 2013. After graduating with a master’s degree in communication sciences from Ludwig-Maximilians-Universität München, she initially worked as study manager at the Bavarian Academy of Advertising and Marketing (BAW). She then worked as independent consultant and author for various magazines, publishing houses, and industrial companies. Klaudia Meinert is experienced in teaching marketing at LMU München, the Bavarian Academy of Advertising and various publishing houses. She also holds BAW-diplomas in direct marketing and media marketing and won an award at the Vienna University of Economics and Business. She is specilised in the fields of strategy, marketing, and public relations.
Dr. Anja Meindl
marketing and sales
Dr. Anja Meindl strengthens the advisory level in terms of strategy, innovation and implementation. After her studies in business administration and “Master of Business Research” at Ludwig-Maximilians-Universität in Munich, she worked as a research assistant and doctoral student at the Institute for Marketing at LMU. She is a lecturer at, among others, the Design-Akademie U5 in Munich and gives lectures at international academic conferences. Anja Meindl used to be on the board of the Fördergesellschaft Marketing e. V. and in 2011 launched the business start-up “Makler-Empfehlung.de”
public relations, corporate social responsibility and brand management
Astrid Haverkamp has been consultant at derks brand management consultants since 2013. After graduating as a communications economist WAK in Cologne, she worked as a consultant in various agencies until she founded her own communications agency in 1990. She served international clients, such as Bayer AG or Sony Europe GmbH, and she also supports the Federal Centre for Health Education (BZgA) or the Hotel im Wasserturm in Cologne for which her agency developed the entire brand presence. In 2001, her personal plans made her sell her shares and brought her to Vienna and Munich. Astrid Haverkamp is specialised in the fields of public relations, corporate social responsibility and brand management.
public relations, organisation and events
Constanze Braun supports derks brand management consultants in the fields of public relations and events. As trained hotel professional and sommelier, she holds a marketing and business diploma from University of applied Sciences Munich. She worked for the international PR agency Fleishman-Hillard and had responsible positions at the press office of the publishing house Gräfe und Unzer for many years. She is specialised in public relations, organisation and Events.
organisation, marketing, public relations and sales
As Junior Consultant Marketing & Sales, Michaela Grastat is contact person for organisational and content questions and supports the company management at project level. She accomplished her professional studies “sports marketing” at Bayerische Akademie für Werbung und Marketing (BAW) in Munich and gained experiences at German Chamber of Industry and Commerce in Munich and at the event organisation Medientage München GmbH.
brand management and corporate strategy
Moritz Thalmayr supports the team as Junior Consultant in the areas brand management, marketing and corporate strategy. After successfully completing his studies in communication at Ludwig-Maximilians-Universität in Munich (B.A.), he has gained his first professional experiences in repositioning the company RIXCOM GmbH. Besides, he is lecturer for percussion at Bayerische Musikakademie Marktoberdorf.
strategy, sales and project management
Janina Lennefer works as Junior Consultant Strategy and Sales in Project Management. After completing her Bachelor of Arts in Media and Communication Design, she worked in Sales and Retail Management at Wolford AG and most recently as Junior Consultant at Kienbaum Consultants International.