Boris von Schwichow
brand management, positioning and business strategy
Boris von Schwichow supports as Senior Consultant the following business areas at derks brand management consultants: brand management, positioning and business strategy. After studying communication science, social science and market and advertising psychology (M.A.) at Ludwig-Maximilians-Universität in Munich, he took responsibility for different leading positions at Marketing & Sales at Bang & Olufsen for over one decade: Distribution Development Manager, Marketing Director, Head of Global Retail Marketing; furthermore he is acknowledged expert for companies at luxury goods sector. He also imparts his experiences as moderator at the network Co-Create.
strategy, marketing and public relations
Klaudia Meinert has been consultant at derks brand management consultants since 2013. After graduating with a master’s degree in communication sciences from Ludwig-Maximilians-Universität München, she initially worked as study manager at the Bavarian Academy of Advertising and Marketing (BAW). She then worked as independent consultant and author for various magazines, publishing houses, and industrial companies in the premium segment and as lecturer for marketing at LMU München, the Bavarian Academy of Advertising and various publishing houses. She also holds BAW-diplomas in direct marketing and media marketing and won an award at the Vienna University of Economics and Business. She is specialised in the fields of strategy, marketing, and public relations.
Dr. Sandra Männel
brand management and business strategy
Dr. Sandra Männel supports the team of derks brand management consultants as Consultant. After graduating from the Triple Degree program in Management (M.Sc. mult.) from emlyon (Lyon), LMU Munich, and Aston Business School (Birmingham), she worked in Business Development, and then started her Ph.D. in market-based management at LMU Munich. She holds lectures in Market Research, Marketing, and Scientific Writing at Campus M21 Munich and has gained extensive experience as certified Business Coach and Trainer focusing on Team Management, Leadership, and Creativity. Her specialisations include Strategy, Marketing and Employee Enthusiasm.
brand management and corporate strategy
Moritz Thalmayr supports the team as a consultant in the areas of product development, brand management and corporate strategy. During his studies of Communication Science (B.A.) and Psychology (focus on Business and Engineering Psychology, B.Sc.) at the Ludwig-Maximilians-University in Munich and Human Factors Engineering (M.Sc.) at the Technical University Munich, he worked for derks brand management consultants as a student trainee. Besides, he is active as a percussionist in various groups.
brand management, marketing and corporate strategy
Moritz Mattern supports the team as a junior consultant in the areas of brand management, marketing and corporate strategy. He holds a master’s degree (M.Sc.) in business administration with a focus on marketing and strategy from the University of Augsburg and spent semesters abroad in Sweden and Finland. He gained professional experience in sports marketing at the BMW Group and in new business at FC Bayern München AG .
public relations, marketing and organization
Beatrix Löw-Beer supports derks brand management consultants as consultant for pr, marketing and organization. She graduated with a double-bachelor in communication and economics and completed a master´s degree in communication at Ludwig-Maximilians-Universität (LMU) Munich. She studied abroad in the US with a schloarship and is certified online marketing & social media manager. She worked for several media companies and is a studied violinist.
organisation, marketing and public relations
As Junior Consultant Marketing and PR, Michaela Grastat is contact person for organisational and content questions and supports the company management at project level. She accomplished her professional studies “sports marketing” at Bayerische Akademie für Werbung und Marketing (BAW) in Munich and gained experiences at German Chamber of Industry and Commerce in Munich and at the event organisation Medientage München GmbH. In addition, she is certified “Online Marketing Manager IHK”.
public relations, organisation and events
Constanze Braun supports derks brand management consultants in the fields of public relations and events. As trained hotel professional and sommelier, she holds a marketing and business diploma from University of applied Sciences Munich. She worked for the international PR agency Fleishman-Hillard and had responsible positions at the press office of the publishing house Gräfe und Unzer for many years. She also has a lectureship in press and public relations at Ludwig-Maximilians-Universität in Munich. She is specialised in public relations, organisation and events.
strategy, sales and project management
Janina Lennefer works as Junior Consultant Strategy and Sales in Project Management. After completing her Bachelor of Arts in Media and Communication Design, she worked in Sales and Retail Management at Wolford AG and most recently as Junior Consultant at Kienbaum Consultants International.