Boris von Schwichow
brand management, positioning and business strategy

Boris von Schwichow supports as Senior Consultant the following business areas at derks brand management consultants: brand management, positioning and business strategy. After studying communication science, social science and market and advertising psychology (M.A.) at Ludwig-Maximilians-Universität in Munich, he took responsibility for different leading positions at Marketing & Sales at Bang & Olufsen for over one decade: Distribution Development Manager, Marketing Director, Head of Global Retail Marketing; furthermore he is acknowledged expert for companies at luxury goods sector. He also imparts his experiences as moderator at the network Co-Create.

Klaudia Meinert
strategy, marketing and public relations

Klaudia Meinert has been consultant at derks brand management consultants since 2013. After graduating with a master’s degree in communication sciences from Ludwig-Maximilians-Universität München, she initially worked as study manager at the Bavarian Academy of Advertising and Marketing (BAW). She then worked as independent consultant and author for various magazines, publishing houses, and industrial companies in the premium segment and as lecturer for marketing at LMU München, the Bavarian Academy of Advertising and various publishing houses. She also holds BAW-diplomas in direct marketing and media marketing and won an award at the Vienna University of Economics and Business. She is specialised in the fields of strategy, marketing, and public relations.

Moritz Thalmayr
brand management and corporate strategy

Moritz Thalmayr supports the team as a consultant in the areas of product development, brand management and corporate strategy. During his studies of Communication Science (B.A.) and Psychology (focus on Business and Engineering Psychology, B.Sc.) at the Ludwig-Maximilians-University in Munich and Human Factors Engineering (M.Sc.) at the Technical University Munich, he worked for derks brand management consultants as a student trainee. Besides, he is active as a percussionist in various groups.

Martina Erbele
brand management, marketing and communication

Martina Erbele is consultant with a focus on brand management, marketing and communication. She was able to gain many years of professional experience in various positions in companies in the luxury and premium segment. Most recently, she was responsible for marketing and communication for the PANERAI brand at Richemont Northern Europe for several years. Other stations in her professional career include the Schönwald Porzellan brand from BHS tabletop, ProSiebenSat.1 Media and Bang & Olufsen. She supports derks bmc with her passion for brands and her know-how in marketing and communication paired with her understanding of the product and distribution.

Max Kaltner
corporate strategy, distribution development and brand management

Max Kaltner supports derks bmc as a consultant in the areas of corporate strategy, distribution development and brand management. After completing his studies at the University of Applied Sciences Kufstein in Business Management (focus on business management & start-up, B.A) as well as in Marketing & Sales (focus on digital marketing & eCommerce, M.A), he gained extensive experience at the companies Miele and BORA in the areas of digital transformation, project management, marketing and business development.

Michaela Grastat
organisation and public relations

Michaela Grastat supports the management in the field of PR at project level and is the contact person for organizational questions. She accomplished her professional studies “sports marketing” at Bayerische Akademie für Werbung und Marketing (BAW) in Munich and gained experiences at German Chamber of Industry and Commerce in Munich and at the event organisation Medientage München GmbH. In addition, she is certified “Online Marketing Manager IHK”.

Zoe von Wedel
corporate strategy, distribution development and brand management

Zoe von Wedel supports the team as a working student in the areas of distribution, product development, brand management and corporate strategy. She is studying for a bachelor’s degree in marketing and digital media at the FOM in Munich. Previously, she also worked as a student trainee for three years at the Serviceplan Group.

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